Objective: Diet Coke strategy was uncertain, so I created the most detailed wirframes of what the site might become. Ideas were ranging from a Taste Element Analyzer to a display of the Dimensions of Taste. There are infrared heat scans of a Diet Coke can showing the refreshing coolness spreading to the consumer's hand even before they get it to their lips. The temperatures are gauged, tongues tingle, and fireworks explode in the brain as taste buds register the ecstacy of the world's second coolest brand.

Role: These were a difficult concept to make. It was difficult for me to realize how detailed the creative director wanted these wireframes. Usually you avoid any details early because you might get locked into them later on. I was also drawing into a pretty blank area- mine were the first visual graphics hitting paper. All other materials were still in the written-paragraphs-of-concepts phase. So I felt I was going out on quite a thin limb creating such detail that might get solidified for a major client.

Statement: In designing and concepting this site, I tried to let the content do most of the work. I kept the architecture clean and simple, and the overall look organized and professional.

Status: These were used in pitching creative to the client.