Objective: The Coca-Cola 'Life Tastes Good' campaign was hitting full stride with pop songs on the radio, television commercials with Jakob Dylan, and more billboards than you could count. The job was to match the web design with some of the print concepting- such as the dramatic cropping of the most recognized logo in the world

Role: I designed the templates and landing pages for the entire Life Tastes Good section of Coca-Cola.com. I also designed the Coca-Cola Links page and the downloadable animated ScreenMates™ characters.

Statement: The complexity and difficulties of working with the most recognizable brand in the world were huge. Navigating the legal department and striving to create original content through each round of revisions was a real test of will. In the end I learned the necessities of pushing for high standards no matter what obstacles occur during the process.

Status: This section of Coca-Cola.com was live for 8 months, which is the usual for the Coca-Cola web site.