Objective: Sprite had just begun to get their feet wet online. I was literally being given assets designed to wrap around 2 liter bottles and converting it to web standards. Thank Illustrator for scalable vector graphics.

Role: I created original character illustrations, designed the logo for Sprite.com, designed banners, and concepted marketing solutions for other online creative.

Statement: These were a great deal of fun to create. Sprite was launching a media blitz for their 'Buy Sprite, Get RocketCash' campaign. The ads were funny, risky, and everywhere. Being a part of that, and creating concepts that were just as out there, like an urban samurai, or the Tao of Thirst made doing the creative rewarding.

Status: These banners were live during the Sprite 'Buy Sprite, Get RocketCash' campaign.