Objective: To design a homepage with a new look and feel for American Distributors, Inc.- a manufacturer of original electronic equipment. The company was never certain what to do with a logo; I was told to play fast and loose with the current logo and I tried a few different types of it.

Role: I concepted, and designed the homepage, as well as conducted many of the interviews with the client on what their needs and desires for the site were.

Statement: My desires for this design were to convey the technological sharpness of the company. Most designers try to make designs 'techy' when there is no real reason to do so. The marketing for ADI also was pleased with the idea of a sharper, newer image online that would make them look more smart, savvy, and technically modern.

Status: SThe project is finished and site production has been taken over internally by ADI